Liberals and left-wing types are usually well-educated, yet, time and again, they show extraordinary ignorance about what motivates people to take one political stance over another.
The idea that voters calmly and unemotionally weigh up the pros and cons of Remain versus Leave, for example, or Clinton versus Trump, is a fantasy.
As the Scottish Enlightenment thinker David Hume wrote: “Reason is, and ought only to be, the slave of the passions, and can never pretend to any other office than to serve and obey them.”
A hundred years of cognitive science has shown this to be the case: humans are intuitive creatures. Emotions come first, justifications for a decision or action come later.
It might be a welcome thing if we were all unflappable, reasoning machines, but if the political left is banking on this to achieve its goals, it will have to wait effectively until society is run by artificial intelligence.
So what should the left do? As someone who always self-identified in that camp, I humbly suggest three things: Continue reading